>> obama wasnu 1 as far as politicians. people real very interested in the politicians' families as well. that hasn't changed. >> uh-huh. >> i think the other thing that's interesting in addition to sort of looking at which politicians people were looking for, i love the fact that people now goom to look for very basic civic information. it's just so easy. when is election day? where is my polling place? wisee that kind of stuff. >> how many electoral votes. >> the electoral college. great. i love that. think about how empowered people are today. it's just so easy to just -- the other thing is that, you know people may be embarrassed to ask someone that question. now, they can do a quick little search. there it is. >> you talk about polling places. it used to be you would have to call somebody, wait in line now t you have it in 90 seconds from looking online. this raises the real -- i mean for me, combats we do before search engines? what did we do? i mean how did we survive? >> yeah, you can apply that to, you know how did